Videos not only increase the time that readers and viewers spend on your website, but also help increase traffic to your website. In other words, your videos can both retain current customers and attract new ones. The information that viewers get from watching videos makes them interested in the content. A video transcript can be added to the video to provide more information.
This increases the number of views, interactions, likes, and sharing views of your content. Including the most important keywords in the URL improves search engine rankings. In other words, your videos can retain and attract new customers as well as retain old customers. If your (YouTube) video isn’t indexed and you can’t figure out why, here are some of the most common reasons to address.
It’s also important to remember that videos tend to be shared much more often than other formats, so your video is also more likely to be seen by potential consumers. To make it easy for viewers to see what they can expect from a video, you should transcribe the content of the video into text. According to a study by 50 Wheel, 62% of consumers have a negative opinion of brands that publish low-quality live-streaming videos on social media. You can use video content marketing to increase website traffic by implementing ads, improving your website’s SEO value, and ensuring that your content is shared across all social media platforms.
According to video marketing statistics, 74% of video viewers who watched the video to learn more about a brand product or service choose to buy it. Videos can clearly and concisely describe a brand’s offerings, convert potential customers into customers, and ultimately increase sales and ROI. Most online customers are lazy and would rather watch a video than read a product description page. Potential customers interact with brands through various marketing channels to build trust and credibility and assess whether the company can solve their problems.
By following these tips, you’ll be well on your way to increasing website traffic with your video marketing efforts. According to Buffer’s video marketing statistics, there are over 500 million hours of video content published on YouTube. Each video format, whether MP4, MOV, WMV, or any other, has unique features that are suitable for specific purposes. It is also essential for you as a marketer to adapt your videos to the needs of your customers.
MKV is a smart choice if you expect your video to be watched on the TV or computer using an open-source media player such as VLC or Miro.